With the growing prominence of social media, it brings to light a new age of communication to connect with consumers in a more natural way. One among the main highlights for this year’s social media means is the growing importance of influencer marketing and how quickly it helps marketers target audiences in more effective, authentic and affordable ways. For marketers, the rise of social media influencer creates a world of possibilities.
Let’s take a dig into what influencer marketing is and how it enacts as the game changer for your brand.
Influencer marketing is a type of marketing which focuses on using strategic leaders to drive your brands message to a larger market. So instead of you marketing to a large group of consumers, you hire a bunch of relevant influencers to get the word out for you. Almost similar to hiring a brand ambassador for your brand!
This goes parallel with social – media marketing and content marketing. Therefore, most campaigns are expected to spread the word through their personal social channels.
Reasons why influencer marketing is the next big thing in the market:
Your target is trackable
This digital world is different! Unlike the long time consuming traditional marketing strategies otherwise. Decisions are data driven and yield information about audience reach, sales through influence and impacts branding. Marketers report that they require better customers through this method than other channels and have the ability to reach diverse audiences. Almost 84% buyers start purchasing the process with a referral.
Builds consumer trust
Consumer is the king, influencer marketing helps brands build trust because it is relevant, reliable and relatable. The key is to build authentic relationships creating high quality content and having a focused strategy.
Helps your SEO
To add to your joy, influencer marketing, also helps your search engine ranking. According to The Social Media Revolution, user generated social posts account for 25 percent of search results for the world’s top 20 brands. The more people mention your brand on Google, the more popular you will be. Hence, the customer who seeks for information on social media will also use these search engines while making decisions.
Effective and affordable
The biggest challenge is the spending power of the brand. Influencer marketing can be easily be analysed using web tracking and focusing on deeper engagements, such as engagement rates, comments, and sentiment, as well as clicks and conversions. It provides the most cost-effective channels for brands.
McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.”
Influencer marketing strongly provides daunting opportunity for brands to leverage word of mouth at scale with the help of personalities that consumers already follow and admire.
Therefore, influencer marketing is a procedure by itself. If you’re with a brand or agency and you’re interested in running